We expect you to come to us unclear! As the visionary behind your business, it’s difficult to see your truest opportunities to stand out, resonate, and fully step into your role as one-of-a-kind in your industry. So it’s good to have lots of unanswered questions as you embark on this journey. We’ll figure it out together.

The one exception is that you should know your craft or discipline. If you’re on the fence about the work you want to do in the world, you’re better off working with a career or leadership coach who can help you with that deeper soul-searching.

Nope. Writing copy without first building a substantial brand foundation is precisely one of the problems we’re trying to shift in the world! Once you have your brand strategy in place, it will be brimming with messaging magic that will make all copy flow – in your voice, cohesive, and strategically aligned to position you and make you known for something.

You’ll never have to start a page from scratch again. And any talented copywriter (including ours!) will be able to pick up your brand and make it shine.

At Realize, we stick to our wheelhouse of strategy and words, but we love to pull in amazing designers who can create the visual expression of your brand. And, we often stay on to oversee every aspect so that it’s cohesive and completely YOU.

You are a purpose-driven visionary, an expert in your field, and passionate about mastering your craft. This isn’t chapter one - you’ve gained traction and have likely tried to express your brand before. You care deeply about building a business that is aligned with who you are. You are ready to go all in and develop a legacy-level brand presence, be known for something, and become the go-to in your field.

You’ll know when you are at a crossroads and you’ve outgrown your brand because it doesn't fully express the magnitude of the work you do. You’ll know when you can feel you’re ready for your next-level.

Some branding does put you in a box - but we like to think of it as an essence versus a box. Creating a box is restraining and can feel superficial. Like basing your brand on your personality when we know personalities change! Your essence, however, is your anchor. It’s your truth and there’s a lot of room and freedom that comes from it.

You don’t have to be an extrovert to carve out space in the world to do the work you were meant to do. The key to strong marketing is having something worthwhile to offer and something original to say. You have so much you uniquely bring to the world based on your wisdom, your passions, your gifts, and your life experiences.

PS - Check out Lisa’s story here and you’ll see that you’re in good hands!

When you have some success, but have outgrown your existing brand/clients/offerings and know you are still showing up generically. This is not for when you are desperate for revenue, but for when you are ready to take a stand for what you want to be known for so you can work with only your ideal clients and make your success repeatable.