Mini Brand Audit: The Social Well-Being Center
Over the next few months, we're putting our eyes on your brands.
Mini messaging and brand presence audits! Helping you see yourself and your brand the way we see you – full of meaning, value, and originality.
And – providing actionable tips on how to make sure your potential clients see you that way, too.
Who’s up? Leigh Coffey - The Social Well-Being Center
Leigh Coffey | The Social Well-being Center | theswbc.com
What do they do: Therapist. Licensed Mental Health Counsellor focusing on relationships and social well-being for men 50+.
Real-time struggles:
“My own best hand is working with men, 50-70, who are lonely. One struggle I'm having is what to call these men in my web copy? I went with terms like "midlife and beyond," "50s, 60, 70s, and later," "second half of life" and I'm wondering if that's all too wishy-washy.”
“The other issue is that I am obviously different from my ideal clients (younger, female) and I don't want them seeing my website and thinking that I am a tone-deaf know-it-all with no frame of reference. I need them to see my differences as a strength.”
After listening to Realize founder Lisa Haggis on several podcasts?
Leigh came to us saying, “I know I need to be brave, bold, (....looking through my notes...)...have an opinion and something interesting to say, and not hedge my bets! Any and all feedback to get me on that course is totally welcome and appreciated.”
We’re going in blind – and we can’t wait to get you on course Leigh!
We’re going to look at 5 aspects of Leigh’s brand – watch the complete audit below and scroll down for our (and Leigh’s!) biggest take-aways!
First, let’s celebrate what we LOVE about Leigh’s brand!
Her niche. She’s done an incredible job of specificity. Her ‘Big Lane’ is relationships and well-being for men 50+, but she’s also broken it down into really specific areas like romantic life, social circle, family relationships, and mid-life crisis. All really tangible!
Her story. We definitely think this story helps potential clients see why she has chosen them. Why she’s definitely not a tone-deaf know-it-all and that, yes! Her differences ARE her strength.
Ok! Let’s dive in:
In the Video:
1 | The “right place” first impression: 00:09
2 | Substance - balance of Meaning, Value, & Originality: 02:27
3 | Use the language of your ideal client: 11:30
4 | Face the possible objections head-on: 13:28
5 | Action-page clarity: 15:45
And there we have it! We think Leigh has incredible room to truly claim her space in her industry!
She’s got a passionate backstory and a brilliant niche…
Now let’s summarize how to take it to the next level:
Avoid first-glance confusion! Be super clear about what kind of service this is right when we arrive on your site. Bring YOU and what you do to the forefront.
Rejig and balance your Meaning, Value and Originality to make sure you have great value promises, as well as illustrating WHY we should work with you and HOW it will work for us!
Get to know the psychographic of the ideal client you want to serve so you can use language that resonates and meets them where they’re at! If you’re not sure how they say or see things? Ask them! Gather their own words! Clarity over cleverness!
Bridge any gaps between you and your ideal client by tackling any potential objections head on! Name these objections openly and speak to them through your testimonials and photos that show you connecting in your element!
Your Contact or Get Started page is incredibly important! Warm it up by reassuring them exactly what it’ll look like when you connect. And keep any housekeeping info in an FAQ at the bottom.
Thanks for letting us feature you and help you enhance your brand presence, Leigh!
We hope this helps you level up even further. We can’t wait for your clients to see you like we do.
Want Lisa to dig into the game-changing nuances of your brand?
Pop onto the Mini Brand Audit waitlist where we’ll pick one new brand each month this summer! Always one step closer to a brand worth mentioning!